Priyanka Chopra’s latest film The Bluff has become a genuine global sensation, topping worldwide streaming charts with a record 300.3 million minutes of viewership. Released exclusively on Prime Video on February 25, the pirate adventure beat all other streaming originals during the week of February 27 to March 5. The milestone represents a landmark moment in the increasingly competitive world of global streaming.
Chopra plays Ercell Borden, a woman living in the picturesque but dangerous Cayman Islands, hiding a fierce past as the feared pirate Bloody Mary. When her husband is taken captive by the villainous Connor, portrayed by Karl Urban, she has no choice but to reclaim her feared identity. The film is directed by Frank E. Flowers and produced under the AGBO banner by Anthony, Joe, and Angela Russo.
The streaming chart for the week in question shows The Bluff leading with a clear margin over the second-place Accused on Netflix at 213.1 million minutes. David Victori’s Firebreak followed in third with 177.2 million minutes. Paul McCartney: Man on the Run and The Wrecking Crew completed the top five list of most-watched streaming originals worldwide.
Despite receiving a mixed critical verdict, The Bluff found an enormous and enthusiastic audience on Prime Video. The film’s combination of adventure, action, and Chopra’s magnetic performance clearly resonated with viewers across different markets and demographics. Its success challenges the conventional wisdom that critical reception determines a film’s commercial fate.
Fan responses to the achievement have been passionate and celebratory, with supporters heaping praise on Chopra for her incredible effort and screen presence. Many called the film a worthy and entertaining adventure, with some describing it as better than expected. The Bluff is now cemented as one of the most successful streaming films of the year so far.